Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...