Customer Data
Build vs. Buy: Implementing the Right Experimentation Solution
To build and deliver products that customers love, product teams at leading enterprises such as Uber,...
How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult...
14 innovative personalisation ideas for the digital-first customer
Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....
3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
The Total Economic Impactâ„¢ Of ServiceNow Field Service Management
ServiceNow® Field Service Management is a cloud-based solution that connects field service to other...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Entrega de contenidos personalizados para Dummies
El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...
ROI Guidebook
Amplitude is a product intelligence platform that helps teams around the world use their customer data...
Powering Dynamic Personalization with Data
With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...
The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...
Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making...
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