Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...