As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...