We analyzed data from three different sources to create the first Global Customer Engagement Review....

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

The shift to digital-first buying, along with the corresponding rise in engagement, means marketers have...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...