The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Learn six best practices of customer service and operations leaders for delivering consistent customer...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

The road to successful, ongoing digital transformation is not so much long as never-ending. Organisations...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....