We're coming off one of the most challenging years in business history. The pandemic forced every company...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment? We...