Marketing Technology

How to Write Push Notifications that Engage and Convert
44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

2017 State of Global Customer Service Report
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

7 Reasons to Expand E-Signature Usage
7 Reasons to Expand E-Signature Usage Over the last two years, electronic signature usage has exploded....

Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans...

Get The Most From Your CRM
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to...

Bringing order to marketing operations processes
Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

Adobe Workfront solves critical business challenges
Today's work is more complex, connected,and digital than ever before. Remote employees need to collaborate...

The right time for real-time marketing
In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...


The Innovator's Guide to the Digital-first Contact Center
How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...


The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
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